Bird & Be Vs Ritual – Which Prenatal Vitamins Are Better?

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Are you deciding between Ritual and Bird & Be prenatal vitamins?

I have been taking Ritual prenatal vitamins for over a year now, but wanted to give Bird and Be prenatal a try after hearing about it on a popular podcast that I listen to.

Going into it, I knew it was going to be a stretch to pull me away from Ritual, as they are one of the most trusted supplement brands in the world. Ritual also has fair pricing in my opinion, while Bird & Be looks very expensive while shopping on their website.

I decided to give it a try anyways because for some reason, I am always thinking of trying to conceive another baby in the back of my mind. And, just in case it works out, I really want me and the baby to have all the essential nutrients we need.

Which prenatal vitamin was better for me? Ritual or Bird and Be? Stick around and find out.

Key Factors To Know Before Buying Ritual or Bird & Be Prenatal vitamins


Ritual Prenatal

ritual prenatal vitamins



  • Simplicity is Key: If you're someone who appreciates the 'less is more' philosophy, Ritual is your go-to. With just 12 essential nutrients, it's like the capsule equivalent of a capsule wardrobe – only the essentials, no frills. This simplicity also means there's less room for unwanted reactions, making it a safe bet if you have a sensitive system.
  • Budget-Friendly Quality: Who says you can't have quality without breaking the bank? Ritual proves that point with its $39 price tag. It’s a breath of fresh air for your wallet, especially when you're planning for a baby and every penny counts. It's premium care without the premium price.
  • Ease of Use: The idea of taking pills can be off-putting for some, but Ritual makes it a breeze with just two capsules that come in pleasant flavors like mint. It’s like a small, daily treat for you and a big, nourishing hug for your baby-to-be.

Bird & Be Prenatal

bird & be the powers for females



  • Comprehensive Nutrient Profile: For the meticulous planners and those who leave no stone unturned – Bird & Be is your match. Their formula is like a grand buffet of vitamins and minerals, offering a wide range to ensure you and your baby get a bit of everything. It’s the prenatal equivalent of having a fully stocked pantry.
  • Investing in Extensive Care: Yes, Bird & Be comes with a higher price tag, but it's like investing in a luxury car – you pay for the extras. If you’re not shy about spending a bit more for a comprehensive nutrient package, this could be your pick. Think of it as a deluxe package for your prenatal journey.
  • Suitable for the Thorough Planner: If you're the type who reads every label, checks every detail, and prefers having more rather than less, Bird & Be aligns with your meticulous nature. Their extensive ingredient list is like a well-thought-out plan for prenatal care, covering all bases to prep you for motherhood.

All About Ritual Prenatal Vitamins

Ritual Prenatal Vitamins is a OB/GYN recommended formula created by a very trustworthy brand - Ritual. Their prenatal vitamins consist of 12 key nutrients for before and during pregnancy.

Ingredients list:

  • Folate
  • Choline
  • Iodine
  • Omega-3 DHA
  • Iron
  • Vitamin B12
  • Vitamin D3
  • Vitamin K2
  • Vitamin E
  • Magnesium
  • Boron
  • Biotin

The price is $39, making it one of the more affordable prenatal vitamins on the market. They are simple capsules and you can choose between citrus or mint essenced. I really like the mint essenced capsules as you can actually taste the mint when you put it in your mouth. The capsules are also designed for optimal absorption and are a delayed release capsule. This helps us get all the ingredients in the right spots in our body.

My Experience With Ritual Prenatal Vitamins

While taking Ritual Prenatal a few years ago, we conceived our second child. It was a special time in our lives. Ritual had just launched their vitamin products, including their prenatal. I was already taking their women’s multivitamin and thought going with the prenatal and postnatal vitamins would be a great choice as well.

I really liked the simplicity of Ritual prenatal vitamins and the $39 price tag. The two capsules are super easy to take and I LOVED the mint flavor - it makes it super easy to swallow.

Overall, I felt great after taking them for a few months. There were no issues of my body not responding well to certain ingredients, which I credit to the simplicity of the formula.

All About Bird and Be Prenatal Vitamins

Bird & Be offers a few different prenatal vitamins, depending on which stage you’re in. The great thing is they have prenatals and postnatals for men and women. It’s easy to shop on their website and get what you need. For me, I went with The Powers for Females, which is for trying to conceive. There are a lot more ingredients in it than Ritual, which I was nervous about, but I still wanted to give it a try.

Ingredients list:

  • Vitamin A (as Vitamin A Palmitate)
  • Vitamin B1 (as Thiamine)
  • Vitamin B2 (as Riboflavin) 
  • Vitamin B3 (as Niacinamide)
  • Vitamin B5 (as Calcium Pantothenate)
  • Vitamin B6 (as Pyridoxal 5-Phosphate)
  • Vitamin B12 (as Methylcobalamin)
  • Vitamin C (as Ascorbic Acid)
  • Vitashine™ Vegan Vitamin D3 (as Cholecalciferol)
  • Vitamin E (as D-Alpha-Tocopheryl Succinate)
  • Biotin
  • Calcium (as Calcium Citrate)
  • Choline (as Choline Bitartrate)
  • Chromium (as Chromium Picolinate)
  • Copper (as Copper Citrate)
  • Folate (as Folic Acid 0.4 mg) and (as 5-MTHF 0.6 mg)
  • Iodine (as Potassium Iodide)
  • Iron (as Ferrous Bisglycinate Chelate)
  • Magnesium (as Magnesium Citrate)
  • Molybdenum (as Molybdenum Citrate)
  • Selenium (as Selenium Chelate)
  • Zinc (as Zinc Citrate)

My Experience With Bird and Be Prenatal Vitamins

I chose to go with The Powers for Females by Bird & Be, which is designed for those trying to conceive. The price tag is pretty steep, costing $60 for a one-time purchase. And, if you choose to go with the CoQ10 boost, the price goes up to $75. I decided not to go with the CoQ10 boost.

The formula is way more complex than Ritual’s prenatal vitamin. I’ll compare those formulas later on. But, I was a little nervous with all those ingredients.

I didn’t actually conceive while taking Bird & Be prenatal vitamins, but I did feel very confident in knowing that I was getting the right nutrients for me and the future baby.

The are two downsides with Bird and Be The Powers for Females, in my opinion:

First, I had some days where I felt a little “off.” I’m pretty sure it was the fact that there are too many ingredients in this particular formula. Sometimes, my body doesn’t do well with too many ingredients. Simple is better for me.

And, second, it’s a complete vitamin pack. So you’re taking multiple capsules. I’m really not a fan of taking more than 2 capsules for a single serving. It becomes a chore and it’s hard to swallow on a daily basis.

Overall, it was a decent experience. I’m just not sure I would be willing to spend that kind of money each month, especially since I didn’t feel my best and there are just too many capsules for me to swallow every day.

Comparison Section



Bird & Be

Formula Complexity

Simple (12 key nutrients)

Comprehensive (extensive list of vitamins and minerals)



$60 (basic), $75 with CoQ10 boost

Capsule Flavor

Citrus or Mint


Capsule Count per Serving



Ease of Swallowing

Easy (fewer capsules)

More challenging (more capsules)

Nutrient Profile

Minimalist, focused on essential prenatal nutrients

Broad, covering a wide range of nutrients


Ideal for those who prefer simplicity and affordability

Suitable for those seeking a comprehensive nutrient intake

Body Response

Generally well-tolerated

Some reported discomfort due to complex formula

Target Audience

Women looking for essential prenatal care

Women seeking extensive prenatal and conception support

Overall Experience

Positive, with no adverse reactions

Mixed, with some days feeling 'off'

Where to buy

Comparing Formulas

When it comes to the ingredient list, Ritual and Bird & Be take noticeably different approaches. Ritual’s formula is streamlined, focusing on 12 key nutrients that are essential for prenatal health. This simplicity resonates with those who prefer a minimalist approach to supplements. Bird & Be, on the other hand, offers a more comprehensive list, including a wider range of vitamins and minerals. This could be appealing if you're looking for a more exhaustive nutrient profile. However, it's important to consider that a longer ingredient list might increase the likelihood of sensitivities or reactions, as I experienced.

Comparing Results

With Ritual, I felt a sense of well-being and had no adverse reactions, which I attribute to its straightforward formula. My experience with Bird & Be, while reassuring in terms of nutrient coverage, was slightly less comfortable. The complexity of their formula seemed to cause some days where I felt 'off.' In terms of efficacy, both brands deliver essential prenatal nutrients, but the difference lies in how our bodies respond to their formulas.

Comparing Pricing and Overall Value

Ritual stands out for its affordability at $39, offering a cost-effective solution for prenatal care. Bird & Be is notably more expensive, with prices starting at $60 and increasing if additional supplements are added. This higher price point might be justifiable for those who prioritize a more extensive nutrient profile and don’t mind the higher cost. However, for those who prefer a budget-friendly option with essential prenatal nutrients, Ritual may be the better choice.

Main Differences Between Bird and Be and Ritual

The key differences boil down to the complexity of the formulas, the number of pills required per dose, and pricing. Ritual offers a simpler, more affordable option with fewer capsules per serving. Bird & Be provides a more comprehensive nutrient range but at a higher price and with more capsules to consume.

Which Prenatal Vitamins Are Better: Ritual or Bird and Be?

The answer depends on individual preferences and body responses. If you prefer simplicity, fewer capsules, and a more affordable option, Ritual could be your go-to choice. However, if a comprehensive nutrient profile and a higher budget align with your prenatal needs, Bird & Be might be more suitable.

My Recommendations


Choose Ritual if…


  • You prefer a simple, straightforward formula.
  • You're looking for an affordable option.
  • You want fewer capsules to consume per day.
  • Your body responds well to a minimal ingredient list.

Choose Bird and Be if…


  • You're looking for a comprehensive range of nutrients.
  • You are okay with a higher price point.
  • You don't mind taking multiple capsules.
  • You prefer a more exhaustive approach to prenatal supplementation.
About the Author Lynn Rose

Lynn is a mom of 2 young kiddos (ages 5 and 7 / girl and boy). When she's not playing mom, she's hard at work, testing supplements and reviewing them. She loves sipping on a lemonade by the pool rocking out to 90s hits.

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